Vans Off The Wall es una de las marcas más populares de zapatillas deportivas y casuales en el mundo entero. Sus precios son accesibles, sus diseños muy atractivo y su fama es indiscutible. Hasta la NASA ama esta marca.
Sin embargo, dicha situación no mantiene exenta a la compañía de sufrir de este peculiar fenómeno, en donde una marca se vuelve objeto de escrutinio, bromas, teorías y especulaciones.
Mismas que provocan tanto ruido que se convierte en una sensación viral, hasta que es relevada por otro objeto de curiosidad u obsesión por parte de la misma comunidad web.
De manera que el suceso termina siendo olvidado y enterrado, generando el escenario perfecto para que con el arribo de una nueva plataforma o red social vuelve a renacer, pero ahora con la interfaz y modos del nuevo lugar.
Así acaba de sucederle justo a esta firma de calzado con el asunto del supuesto secreto y guiño científico oculto dentro de sus imagen.
Vans se viraliza por la teoría de que su logo en realidad dice √ANS
Resulta que, según reportan los colegas de Creative Bloq, durante los últimos días a través de Twitter y particularmente en TikTok se han viralizado una serie de videos que relatan cómo en realidad el logotipo de Vans integra una alusión matemática.
Al prestar atención al diseño de su imagen algunos usuarios notaron que en realidad el diseño del nombre estilizaba la letra V de modo que no era una simple letra, sino que aludía al símbolo de raíz cuadrada que podemos encontrar en cualquier calculadora científica:
Tal situación hizo explotar la cabeza de muchos usuarios que comenzaron a especular sobre la genialidad de este asunto y la posible historia detrás del proceso creativo que llevó a la concepción de esta imagen.
La idea circulando era que Vans, al más puro estilo de Apple con la manzana que alude a Alan Turing e Isaac Newton, encerraría un guiño elaborado sobre la inspiración de su marca.
Sin embargo, esta tendencia viral es en realidad una cosa que ya se vivió antes. En 2018 esta misma idea hizo ruido en Twitter, e incluso hace 10 años, en 2012, la cuenta oficial de Vans terminó respondiendo en Facebook a los usuarios que preguntaban sobre el asunto:
El primer logotipo de Vans fue creado por el hijo de uno de los fundadores, poco después del inicio de la compañía en 1966. Creó una plantilla que pretendía pintar en las patinetas de sus clientes y sobre la suela de las propias zapatillas.
La idea siempre fue aludir al apellido de su padre: James Van Doren. Nunca hubo una intención de aludir a algo matemático. Todo fue más bien producto de la casualidad.
@singingently #greenscreensticker
♬ Come On Over by Singing Gently - Singing Gently
\n
¿cual es la raíz cuadrada de ans?
Posted by Nico Nico on Tuesday, July 10, 2012
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Vans viraliza su logo luego de que los fans encuentran un guiño matemático en su diseño – Noticias
